I believe that it pays to be unique and recognisable in business. Smart companies acknowledge that strong brand identity and culture grows from within, and when that self awareness is companied with great understanding and empathy towards the clients, fantastic things can occur. And that is what we try practice here at Sparksof too. As a designer and entrepreneur I strongly courage our clients to boldly be what they genuinely are. Everything else is already taken. I’m the senior citizen of the office, yet still learning how to pass as a... human being. When I grow up, I’ll start a band. Always wanted to be a drummer. p.s. I’m grateful to share my working life with these fantastic people. Try working with them, you’ll see what I mean!